First Diamond’s philosophy is that a diamond is far more than a stone; more than a fortunate combination of time and geology. Rather, it is a glittering beacon of celebration. A symbol of life’s most cherished moments. Whether it’s a pledge of everlasting love, a milestone marking the birth of a child, a reminder of a treasured anniversary or a memento to celebrate a life-changing journey.

As a wholesale diamond merchant, our rough diamonds are purchased directly from South Africa’s diamond mines, before each diamond is cut and graded by independent laboratories, including the GIA. Our close partnership with Tanzanite mines also enables us to supply a broad range of magnificent Tanzanite’s direct, from mine to market.

With our studio based in the heart of Cape Town, First Diamonds offers the ultimate private and personalized shopping experience with a magnificent range of certified Diamond and Tanzanite stones. In addition, we also have a large selection of diamond jewellery, tanzanite jewellery as well as a collection of exclusive patented diamond jewellery collections all meticulously designing and crafting to be treasured forever.

With utmost professionalism and passion, we bring you only the best quality, direct.

Celebrate life’s most cherished moments with First Diamonds.